Explore Guerrilla Marketing Potentials for Trade Show
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منابع مشابه
Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME
This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based...
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As consumers are getting better at avoiding the traditional marketing campaigns companies are using, it has become crucial for companies to differentiate their marketing. One way of doing this is to use guerrilla marketing, a marketing type more extreme, innovative and attention capturing than traditional marketing. The purpose of this thesis is to explore how the use of guerrilla marketing aff...
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Background and Aim: Considering the importance of customer behavior, the purpose of this study is to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach. Research Method: The method of this research was data-based theory and data collection was done through semi-structured interviews. Also, the...
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This paper examines the success of bilateral export potentials between Economic Cooperation Organization (ECO) member countries in non-oil industries. Based on the Anderson and Van Win-coop gravity model, an empirical trade equation is derived and estimated using the bilateral trade information of all 10 ECO countries as well as those of their 40 main common trade partners in non-oil industries...
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